Clever functionality and clever online marketing from Pilot

Pilot handwriting test

Spotted this very clever piece of marketing by Pilot pens on Twitter this morning and had to give it a try.

The essence to Pilot Handwriting is that you print off a template and fill it in with your own handwriting.

Then, using your webcam (or scanner if you possess such a thing), the template is scanned and turned into your very own personalised font – it acts as a sort of glorified OCR.

You can then send messages to whoever you wish, written in your own handwriting.

I used the webcam and it turned out OK, although I had to make a few edits (which you are cleverly allowed to do) to some of the characters. 

By and large, though, it works incredibly well and the results are pretty impressive.

This marketing gimmick reminded me, though, of all the major effort that many companies put in to try and make commercially-viable accurate handwriting recognition software and hardware in the 1990s and early 2000s.

Even now, although most PDAs offer handwriting recognition, it’s usually nowhere near as fast as typing and not as accurate either – idiosyncrasies make writing very difficult to recognise.

I may well use this a couple of times, just for fun, but I think we all accept that typing does the job well enough and, well, if you want to write a letter, pick up your own pen (Pilot or otherwise) and use snail mail instead.

More creative fun on my Posterous

More web fun on my Posterous

Posted via email from Rob’s stream of web

Mugged for no reason

Today’s Evening Standard carried a story that brought painful echoes of a former life when I lived in South London.

A regular 20-something guy was walking home on Saturday evening in West Dulwich and was attacked for no reason by a group of young lads.

The story brought an uncomfortable reminder of when I lived just down the road in Crystal Palace around 3 years ago.

I came home after a night out and was walking down the road when a group of lads surrounded me and one of them smacked me round the mouth.

Fortunately, a taxi driver appeared from nowhere and scared my attackers off, despite their protestations that they had done nothing.

Physically, I got away with nothing more than a fat lip and sore nose, but psychologically, it made me incredibly nervous and jumpy when walking anywhere in the area.

My attack was completely unprovoked – the only reason seemed to be that I was a bloke walking along a road on my own.

I feel sorry for Mr Hewitt Jones – not for the obvious physical beating he underwent, but for the subsequent fear and paranoia that he will now inevitably undergo when he next finds himself out on his own.

The physical wounds heal fairly quickly, but the emotional scars stay far longer.

Shed of the Year 2010

Winner of Shed of the Year 2010

Sheds have become fashionable in recent years, haven’t they? Gone are the days when a shed was somewhere to keep your lawnmower, assorted collection of tools, some plant pots and the rusting barbecue.

In the modern age, many men have foregone their competitive streak when it comes to cars and diverted it towards the bottom of the garden.

Not only must they be a comfortable place to sit, so they can escape the FPO*, they need Wifi, a collection of boys toys, and all sorts of other paraphernalia.

This year’s Shed of the Year has been won by Reg Miller from Southend, who named his rather elaborate construction The Lady Sarah out of Worthing, after his dear lady wife.

You can find out more about Reg’s shed and see more pics over on Shedblog

There’s a whole Shed community out there, too: Readers’ Sheds

(*Fun Prevention Officer)

 

 

Posted via email from Rob’s stream of web