If you have any interest in the current General Election – and are on the left-side of the debate – the relentless repetition of the phrase ‘strong and stable’ by Theresa May won’t have escaped your notice.
And yet the latest research from polling giants YouGov show that only 15% of Brits have so far heard the phrase.
This is not a surprise because the election campaign is still in its early days, and you can guarantee that the phrase will continue to be used at every possible opportunity.
Why? Simply, because that what’s all good strategies involve. Endless repetition. Continue reading “Why ‘strong and stable’ is an irritating, yet clever, strategy”