As the start of December draws near, so the annual avalanche of Christmas Gift Guides arrives in every publication possible.
At some point during October (or even earlier), every magazine, newspaper or ecommerce website office around the country has the same inevitable meeting that results in some poor soul being commissioned to source the products for the gift guide.
More often that not, the guide is ‘helpfully’ split up into stereotypical categories, such as “Gifts for Him”, “Ideas for Her”, “For the awkward uncle”, which are simply an excuse to trot out the same sort of tat that appears every year.
There are two reasons why I find these utterly depressing: Continue reading “Christmas Gift Guides: a sea of stereotypes and predictability”